LSquared Designs
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Wyeast Labs

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Rebranding Wyeast Labs

I'll be honest, I love beer. So when Wyeast Labs came to TNG for a complete rebrand, I was more than a little excited about the opportunity. You see, their yeast can be found in some of the best beers made over the last 30 years.

As the lead designer on the project, I worked closely with our Wyeast stakeholders and our design team to develop a brand that better represents their company vision moving forward. We reimagined every piece of their collateral including their logo, branding system, packaging, website, ads and event graphics. 

FINAL DELIVERABLES

Logomark
Packaging
Website
Styleguide
Brand Videos
Ads + Supporting Graphics

> Explore wyeastlab.com

 
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Instructional Video for Homebrewers

Wyeast's newly designed packaging and website called for updating their Smack-Pack how-to video. I worked closely with the videographer and animator to determine the flow and look-and-feel of the video to align with their new brand identity. 

 
 

A Rebranded, Responsive Website

Who knew yeast could look so good? Wyeast's new, responsive website allows commercial and home enthusiasts to explore the different yeast strains and learn more about brewing with their strains. 

> Explore wyeastlab.com

 

 
 

HOME PAGE

 
 
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OVERVIEW LANDING PAGE + FERMENTATION CENTER

 
 
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Strain gallery landing page

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Private Collection Landing page

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Mobile Designs

 
 

CHEERS!

Product photography by Tamara Logsdon.