Rebranding Wyeast Labs
I'll be honest, I love beer. So when Wyeast Labs came to TNG for a complete rebrand, I was more than a little excited about the opportunity. You see, their yeast can be found in some of the best beers made over the last 30 years.
As the lead designer on the project, I worked closely with our Wyeast stakeholders and our design team to develop a brand that better represents their company vision moving forward. We reimagined every piece of their collateral including their logo, branding system, packaging, website, ads and event graphics.
Instructional Video for Homebrewers
Wyeast's newly designed packaging and website called for updating their Smack-Pack how-to video. I worked closely with the videographer and animator to determine the flow and look-and-feel of the video to align with their new brand identity.
A Rebranded, Responsive Website
Who knew yeast could look so good? Wyeast's new, responsive website allows commercial and home enthusiasts to explore the different yeast strains and learn more about brewing with their strains.
OVERVIEW LANDING PAGE + FERMENTATION CENTER
Strain gallery landing page
Private Collection Landing page
Product photography by Tamara Logsdon.