Technology-focused Microsite Experience
With the launch of a new footwear technology, CMD Agency was challenged to create a unique and experiential digital microsite. I worked closely with the senior art director and developers to concept and design a fully responsive, highly animated experience. This direction leverages the brand's colors as gradients to add energy and have a tech-focused feel. Out of the two concepts presented to the client, this direction was not selected, but snippets from it were "frankensteined" into the other concept (as always!).