LSquared Designs

HP Fitstation


Technology-focused Microsite Experience

With the launch of a new footwear technology, CMD Agency was challenged to create a unique and experiential digital microsite. I worked closely with the senior art director and developers to concept and design a fully responsive, highly animated experience. This direction leverages the brand's colors as gradients to add energy and have a tech-focused feel. Out of the two concepts presented to the client, this direction was not selected, but snippets from it were "frankensteined" into the other concept (as always!). 

My role

Visual Design
User Experience
Team Collaboration




The full Microsite experience