LSquared Designs
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Travel Alaska

Backcountry Brew Company is a local, sustainable microbrewery utilizing reusable six packs, refillable bottles of various different sizes and offers incentive for locals to return their empties.

 
 

Travel Alaska Campaign (pitch)


Concept

When it came to Alaska, Mother Nature didn’t play fair. She gave the place her highest, most beautiful peaks on the continent. Sent an abundance of amazing wildlife. Then, just for good measure, she threw in icebergs the size of the small villages that welcome you. With this approach we personified Mother Nature. She sends her condolences to other less-spectacular places—aka the Lower 48—and invites everyone to visit with her welcoming, confident and a bit sassy voice. 

 

The Team

Agency: CMD
Creative Director: Brian Unflat
Writer: Guy Ragnetti
Designer: Laura Lothrop
Badge Artwork: Mike Friolo
 
 
 

Out-of-Home advertising

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Travel Alaska Guide Book

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curate your alaska adventure : digital experience

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expect the unexpected badging system

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