LSquared Designs

Meet Laura

b. 1986, HK.

 
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HI THERE.

I'm Laura, a freelance senior designer living in Boise, Idaho. I design for a variety of mediums; from precious print and packaging to responsive web design and apps. At the root of it all, I love to work with talented teams for inspiring brands.

Along with visual design and art direction, I co-founded The Roving Dears, a fly fishing initiative focusing on storytelling and environmental stewardship. I act as the brand director, photographer, web 'developer' and designer. 

Before moving to Boise, I worked agency-side for nearly 6 years in Portland, collaborating with high profile brands on tight timelines. Prior to Portland, I freelanced throughout Idaho while working in fisheries for several years. Although design and fish may seem like a strange combination, my greatest inspiration comes from getting outside and feeding that wild side.

Happy Trails!

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BRANDS I'VE WORKED WITH

Nike
Estée Lauder
Head
Converse
HP
ASUS
JELD-WEN
Wyeast Labs
Wax Tracks Productions
Little Ski Hill
+ then some
 
 

my most recent adventures

 
Going coastal this weekend! #gorove #5050onthewater
A happy hour isn’t just about the 2-for-1s...it’s the rendezvous like this that seems like the damn fine deal to me!!! #happyhour #onthewillamette #dammit #gorove #5050onthewater
Here’s to sun-soaked river days, to endless bends in the canyon walls, to swallows swooping and soaring, to happy hour gin+tonics, to those little pebbles that wedge themselves between your toes and sandals, to filtering your own drinking water, to finding the most epic groover view, to racing for the only flat spot in camp to rest your head, to saying “forgo the tent, we sleepin’ under the stars tonight!” Heck, here’s to working on a computer, ‘cause it makes getting on the water something I’ll never take for granted. Yeah, here’s to that too. 💙 #gorove #roveon 📸: @robinlopezdesign
@kstone_renee oh how very lucky I am to have you as my older sis! I’ve always looked up to you and I’m in awe of what a strong, beautiful lady you have become. As kids I remember sneakily (ok, not so sneakily...) borrowing your clothes, being your shadow (or sometimes your guinea pig), and even dressing up in your old dresses on your prom night just so we could be alike! Years later, I am so happy that we’ve grown to be best friends and I can’t express how grateful I am for our relationship. There’s not a soul on this earth I’d rather have as my big sister and I’m looking forward to growing old with you! 🌼 Here’s to another year filled with skiing, camping, and champagning with you girl. Love you long time and happy happy birthday! 🎉💃🏼🍾🎂🥂
The change in season brings mixed feelers and confused weather. I like to pretend it’s warm enough to rock my sandals, but the comfort creature in me slips on my wool socks, fleece sweater, and ignores the fact that I desperately need sunglasses (which is a year-round thing here in Idaho, Portland friends!). Any who, the first day of spring is welcomed with (pasty white) arms wide open!!! Mis #plantalones are loving it too. 🌼🌞🍾 #happyspringequinox
After staring at a screen all day, the sage-laced breeze of the desert will bring ya back to life.
Wishing you one helluva year, Daddy-o! Thank you for always being so caring and supportive, sharing all of your mad macgyver skills, pushing us to always get outside and explore, and to never leave the house without our binocs. Most of all, thank you for not just being our dad, but being our friend...because we know no matter what, you are always there for us. Couldn't ask for anything more, except to spend more time with you! Happy Birthday. XOX.
Careful where you nap...but if you’re lucky enough to be spared a bump on the head; find a machete, stick a straw in it (maybe a lil rum, ‘cause everybody’s doing it), and call it a success! #coconutforthewin
Our cabana was adorned with the most flavorful RBG/CMYK combinations...IRL.
Oh ya know, just day dreaming over here of sun-kissed skin, tropical breezes and rum punch in hand(s). 👊👊 #doublefisting
Here’s to another year of getting a little bit wiser, a little bit saltier (in the good, seasoned way)....happy birthday big brother! Gotta say, you are always making the most of your time here on this lovely lil planet. Thanks for always looking out for your little sisters and for putting up with all our shenanigans over the years (see photo 3). Love you bro!
Streets made for walking...or biking...or golf carting (with 4” lifts, pimped out rims and underbody lighting). #islandlife #youbetterbelizeit
Sight fishing for bonefish makes me realize I need to finally get my eyes checked...and work on precision casting in the wind, with someone yelling at me to cast at that fish I can’t see. It was awesome! 📸: @stevedecker20
When happy hour is...really really happy!
This week’s top Pantone colors.
True commitment to waders and a float tube....